My experience
I design intuitive, user-centred digital experiences that balance user needs and business goals. My work focuses on clarity, usability, and thoughtful problem-solving turning complex challenges into simple, effective solutions.
UI/UX Designer
Hong Leong Bank Berhad
Aug 2022 - Present
Focused on designing innovative, user-centred digital products by turning user insights and data into clear ideas, wireframes, UI designs, and high-fidelity mockups. Strong attention is given to interaction details, end-to-end user journeys, and UX flows across web, mobile, and app platforms—creating experiences that feel intuitive, scalable, and meaningful for both users and the business.
Creative Designer
ADA - Axiata Digital & Analytics
Oct 2021 - Feb 2022
Responsible for managing the development and delivery of impactful presentation designs for Telco and Electronics clients, translating company strategy into clear, compelling messages and concepts. Oversees design and production while ensuring accuracy, brand consistency, and quality across all client-facing materials.
Social Media Creative Designer
Media Prima Digital
Sep 2018 - Dec 2018
Designs visually engaging, on-brand content for social media platforms, turning marketing goals into compelling posts, stories, and ads. Ensures visual consistency and collaborates with teams to deliver high-quality, shareable content.
